Signs of growth
When the two companies in Wopfing and Wietersdorf joined forces in 1988, all the signs pointed towards growth. The newly born Baumit brand had two fathers. As Friedrich Schmid so aptly remarked, "We are a modern family". The aim of the "family merger" was growth. They wanted to work together to exploit synergies and cooperate in the areas of marketing, research and development. And that's how the new brand was launched, in keeping with the motto "Without risk, nothing happens, but nothing happens without risk". It then expanded, first into Central and Eastern Europe, and later as far as Asia.