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Color Series G: Colorful Appeal

From baroque through to the day after tomorrow, considerable and sensualGoethe thought that yellow was close to light. That was not natural science, it was a humanistic statement. The warming appeal of the sunny tones drew entire populationsfrom the dark north to the cheerful south.

Year after year, visitors have been in awe of the neverending nuances of yellow through to gold, of ochre through to sienna, of yellowed parchment through to sandy-coloured marble in the interior and on the exterior of Roman or Sicilian palaces. The entrance and the depictions of the generous new structures illustrate a pleasant attitude, even in their strong, geometric structure. The façades are anything but twee or quaintly warm. Colours, forms and structures determine one another. Each of their characters form part of a general picture. Authenticity is never random, it's always the result of an expert consciousness. When we consider houses or ensembles in their choreographic expressionism, it becomes clear to us that they lend the stage design a structured production. If we invert this argument, we see that if it doesn't belong on the stage, it certainly doesn't belong on the street.

NARRATIVE WITH COLOURS

Orange-yellow-ochre – colours of communicationwith a colourful appealGood entertainment and chilling out, with colours that search forproximity and enjoy just being. The yellow nuances are effective and enticing. They shake you up, they are intelligent colours and recognised comforters.From a commercial perspective, the colour scale of the sun tones is manipulation-free. That´s why the large global corporations look for colours that represent power: such as black, red, blue, silver and metallic gold.

RADIANT BRIGHTNESS
From skyscrapers to cottages, from the Gründerzeit through to today – lively, attractive and extravagant